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Our Mission

We are driven by a singular belief – the great outdoors is not just a place but a pivotal part of our existence. It's where we recalibrate our senses, challenge ourselves, embrace mindfulness, and find clarity amidst nature's unadulterated beauty. Our mission? To enhance those precious, serene moments between the exhilaration of adventure and the peace of the wilderness.

Lifeboost Dark Roast Coffee

The team

Founded by Alexander and Philippe, no normal sprouted from a shared passion for adventure, coffee, and a refusal to settle for the mediocre. Alexander, with his robust background in design and brand building, and Philippe, a coffee aficionado with deep roots in business development and a love for the outdoors, saw an opportunity to redefine outdoor nutrition.

Outdoor Coffee

Made in Switzerland

As a Swiss company, we attach great importance to supporting the local economy and placing sustainability at the heart of everything we do. That's why we consciously choose Swiss partners and ingredients for our products. This decision goes beyond sourcing ingredients and extends to all aspects of our business, including packaging and logistics. By working with local partners, we contribute to strengthening the Swiss economy and reduce our environmental footprint. Our regional approach allows us to offer high-quality products while acting responsibly towards our environment and community.

Dark Roast Arabica Coffee

Impact

We recognize our journey toward making a meaningful difference is an ongoing one. Every aspect of our operation, from coffee sourcing to production and packaging, is an opportunity for positive change. Our aim extends beyond minimizing harm; we're dedicated to actively enriching our environment and communities. By fostering harmony with nature and supporting communal growth, we strive to be more than a brand – a catalyst for transformative impact.

News

Our Coffee Adventure at Xtreme Verbier

Our Coffee Adventure at Xtreme Verbier

Embark on a unique coffee adventure with us at the heart of the Swiss Alps during the exhilarating Xtreme Verbier event, part of the prestigious Freeride World Tour. Discover our journey, our learn...

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Article in NZZ Bellvue
Coffee

Article in NZZ Bellvue

NZZ Bellevue's Sonja Siegenthaler interviews the founders of No Normal Coffee, a Swiss startup revolutionizing the coffee industry with their innovative tube coffee. Childhood friends Alexander Häb...

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Podcast Interview with Swisspreneurs
Coffee

Podcast Interview with Swisspreneurs

We had the honor of sitting down with Silvan Krähenbühl from Swisspreneurs to discuss our journey with No Normal Coffee so far.

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Coffee Beans Switzerland
Coffee

Interview with RonOrp on No Normal Coffee

Our founders Alexander and Philippe had the honor to sit down with the team at Crowdify and Ronorp and talk about no normal coffee and why we believe it is the best coffee for the outdoors and how ...

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Mathyas Kurmann - The No Normal photographer
Coffee

Mathyas Kurmann - The No Normal photographer

Our good friend Mathyas Kurmann shares his perspective on photography, detailing its significance to him and explaining his collaboration with No Normal Coffee

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