No Normal Coffee Concentrate – How it is made.
No normal coffee is a coffee paste made from coffee concentrate. But what exactly is coffee concentrate? In this article, we want to take a closer look at how coffee concentrate is made, what differentiates it from other instant coffee solutions and why it's a great solution for any outdoor activity - from camping, to hiking to trail running.
What is coffee concentrate?
Coffee concentrate is a highly concentrated liquid coffee extract that is brewed to be much stronger than regular coffee. It’s designed to be diluted with water, milk, or other liquids to create a cup of coffee quickly and conveniently. Think of it as a middle ground between traditional brewed coffee and instant coffee, offering both bold flavor and ease of preparation.
For a no normal coffee, simply stir a tablespoon into hot or cold water, and you’ve got a delicious cup of coffee in seconds – no fuss, no fancy equipment, just great coffee whenever you want it.
How is coffee concentrate made?
To create the coffee paste for the no normal coffee in a tube, Alex and Philippe teamed up with HACO, the Swiss specialists in the industry. But what exactly is coffee concentrate, and how is it made? It seems like not that many people know what coffee concentrate is. So let's break it down.
The manufacturing process can be divided into the following four central steps:
1. Roasting
The coffee beans are carefully roasted according to the desired flavor profile to bring out their full taste. This step gives the coffee bean its distinctive aroma and dark color.
2. Extracting
After roasting, the coffee is ground and extracted with water. A special process ensures that volatile aromas are captured.
3. Concentrating
The resulting “coffee juice” is then evaporated and reduced to a concentrate. The previously captured aromas are returned to the concentrate to give the flavor its full brilliance.
4. Packaging
Finally, the concentrate is packed into the tube – practical, lightweight, and sealed for aroma preservation. Learn more about the benefits of the old but gold aluminium tube.
The careful production process of the concentrate ensures that the taste and aromas of the coffee are preserved in the best possible way, while the product remains flexible, lightweight, and easy to use. With this, the no normal coffee paste offers a solution for all outdoor enthusiasts who, like Philippe and Alex, value an uncomplicated but flavorful coffee ritual no matter where and when.
No normal coffee paste – a sweet twist
To nail the perfect flavor for this coffee in a tube, the founders went through countless tests and tweaks. They landed on a bold dark roast and added a touch of organic Swiss beetroot sugar to it. This not only smooths out the intense, robust coffee taste but also gives you an extra energy boost when you're out and about. Plus, it’s not just for drinking – you can actually enjoy the paste straight from the tube! Curious about this surprising twist? Check out this blog article to learn more about the edible side of our coffee paste!
Brands that sell coffee concentrate
Jot
Jot has a very highly concentrated coffee that comes in liquid form, packaged in a glass bottle. The brand claims to taste as good as freshly brewed coffee.
Javy
Javvy, similar to Jot, consists of liquid coffee concentrate. Only one or two teaspoons are sufficient, to get a strong cup of coffee. They impress with their myriad flavor options.
MOIN
Again very similar to Jot, Moin sells coffee concentrate that is 30 times stronger than regular filter coffee. It also comes in a glass bottle and as a liquid and offers a wide variety of flavors.
no normal coffee
This coffee concentrate comes in form of a paste, making it perfect not just for drinking but also as a spread on a piece of toast or paired with banana, or chocolate.
Is instant coffee the same as coffee concentrate?
Nope – Instant coffee is often regarded as a low-quality, mass-produced product and is generally dismissed by coffee connoisseurs. Essentially, it is a dehydrated coffee extract that is rehydrated with hot water to create a filter coffee-like beverage — without the need for a filter or coffee machine.
What these coffees all have in common is their goal to simplify and speed up the preparation process for the end consumer. However, the key differences lie in the quality and selection of the roasted beans, as well as in the technology used for flavor extraction and taste.
Why is no normal coffee ideal for the outdoors?
It was clear to Philippe and Alex, that they needed a coffee option that was simple, flexible and tasty to bring on all their outdoor adventures. A solution that would be perfect for hikes, camping and other activities in the great outdoors to provide an individual with a quick energy boost. And this with almost no equipment and no hassle - just great coffee!
