{"title":"Featured Products","description":"","products":[{"product_id":"classic-black","title":"Classic Black","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBold, heavy-bodied dark roast that hits like a fresh Moka-pot brew. Just mix with hot or cold water -- no gear, no mess, zero cleanup. Anywhere the trail takes you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSwiss-crafted 100% Colombian Arabica. Dark roast. Zero sugar.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e30 cups per tube\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e35mg caffeine per serving\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSwiss Made\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"no normal coffee","offers":[{"title":"Default Title","offer_id":54382948024665,"sku":"002","price":19.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7985\/2889\/files\/Classic_Black_1.jpg?v=1781099861"},{"product_id":"sweet-black","title":"Sweet Black","description":"\u003cp data-start=\"539\" data-end=\"642\"\u003e\u003cstrong data-start=\"539\" data-end=\"579\"\u003eCoffee, reimagined for the Outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"539\" data-end=\"642\"\u003e\u003cmeta charset=\"utf-8\"\u003eSuper-concentrated and lightly sweetened. No machine. No fridge. No waste.\u003c\/p\u003e\n\u003cp\u003e20 cups per tube. 100% Arabica. Swiss-made.\u003c\/p\u003e\n\u003cp\u003e→ Squeeze into water, stir, or eat straight.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"894\" data-end=\"924\"\u003eWhat makes it different\u003c\/h4\u003e\n\u003cul data-start=\"925\" data-end=\"1111\"\u003e\n\u003cli data-start=\"925\" data-end=\"968\"\u003e\n\u003cp data-start=\"927\" data-end=\"968\"\u003eLightly sweetened with Swiss beet sugar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"969\" data-end=\"1017\"\u003e\n\u003cp data-start=\"971\" data-end=\"1017\"\u003eFlavor notes of chocolate, nuts, and caramel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1018\" data-end=\"1066\"\u003e\n\u003cp data-start=\"1020\" data-end=\"1066\"\u003ePerfect as a spread or mid-hike energy boost\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1067\" data-end=\"1111\"\u003e\n\u003cp data-start=\"1069\" data-end=\"1111\"\u003eVersatile: eat it, stir it, or spread it\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1067\" data-end=\"1111\"\u003eMADE IN SWITZERLAND\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1113\" data-end=\"1130\"\u003eHow to use\u003c\/h4\u003e\n\u003cul data-start=\"1131\" data-end=\"1244\"\u003e\n\u003cli data-start=\"1131\" data-end=\"1161\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1161\"\u003eMix into hot or cold water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1162\" data-end=\"1200\"\u003e\n\u003cp data-start=\"1164\" data-end=\"1200\"\u003eSpread on toast, waffles, or fruit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1201\" data-end=\"1244\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1244\"\u003eEat straight for an instant coffee kick\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1246\" data-end=\"1267\"\u003eSustainability\u003c\/h4\u003e\n\u003cul data-start=\"1268\" data-end=\"1361\"\u003e\n\u003cli data-start=\"1268\" data-end=\"1299\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1299\"\u003e100% recycled aluminum tube\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1300\" data-end=\"1330\"\u003e\n\u003cp data-start=\"1302\" data-end=\"1330\"\u003eShelf-stable for 15 months\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1331\" data-end=\"1361\"\u003e\n\u003cp data-start=\"1333\" data-end=\"1361\"\u003eNo refrigeration, no waste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003cstrong data-start=\"539\" data-end=\"579\"\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"no normal coffee","offers":[{"title":"Default Title","offer_id":55755928764761,"sku":"001_2","price":19.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7985\/2889\/files\/Sweet_Black_1.jpg?v=1781099803"},{"product_id":"titanium-cup-380ml","title":"Titanium cup","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUltralight. Indestructible. Yours for life.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePure medical-grade titanium. Stronger than steel, 45% lighter. Non-toxic, tasteless, corrosion-proof -- even in saltwater.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e380ml \/ 12.6oz capacity\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e80g \/ 2.8oz total weight\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFoldable handles for compact storage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHeats liquids fast\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNaturally inhibits bacterial growth\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIncludes mesh bag and lid\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"no normal","offers":[{"title":"Default Title","offer_id":56150448898393,"sku":"020","price":29.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7985\/2889\/files\/NN_Product_Cup_primary.png?v=1781099751"},{"product_id":"variety-pack-1","title":"Variety Pack","description":"\u003cp\u003eOne \u003cstrong\u003eClassic Black\u003c\/strong\u003e, one \u003cstrong\u003eSweet Black\u003c\/strong\u003e. Up to 50 cups, just add water.\u003c\/p\u003e\n\u003cp\u003eAdd the \u003cstrong\u003eTube Key\u003c\/strong\u003e below to get every last drop out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 50 cups\u003c\/li\u003e\n\u003cli\u003e100% Colombian Arabica\u003c\/li\u003e\n\u003cli\u003eUp to 18 months shelf life\u003c\/li\u003e\n\u003cli\u003eSwiss Made\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NoNormal","offers":[{"title":"Default Title","offer_id":56239692611929,"sku":null,"price":39.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7985\/2889\/files\/Kaching-Bundles-NN_Product_Var._Pack.jpg?v=1781099649"},{"product_id":"the-nonormal-metal-tube-key-squeezer","title":"Tube Squeeze Key","description":"\u003cp data-path-to-node=\"3\"\u003eAn Outdoor Coffee essential. It ensures you get every last bit of coffee out of your tube with precision and ease.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eThe cleanest way to ensure you get every little drop out of your tube.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"NoNormal","offers":[{"title":"Default Title","offer_id":56886423912793,"sku":"M01","price":8.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7985\/2889\/files\/Key_Primary.png?v=1781099613"},{"product_id":"starter","title":"The Outdoor Coffee Kit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eForget your heavy gear and stale instant powder. This kit provides up to 60 cups of Swiss made Outdoor Coffee sourced from Colombia, an ultralight titanium cup, and a free squeezer key to get out every last drop. It’s the easiest way to enjoy the reward after you put in the work. \u003c\/p\u003e","brand":"NoNormal","offers":[{"title":"Default Title","offer_id":57288166998361,"sku":null,"price":59.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/7985\/2889\/files\/Frame_183_1.jpg?v=1781099540"}],"url":"https:\/\/nonormal.com\/en-us\/collections\/featured-products.oembed","provider":"NoNormal","version":"1.0","type":"link"}