NoNormal Coffee Wins Big on Dude Perfect's Overtime
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The YouTube legends, Dude Perfect, recently put our NoNormal Coffee to the test in their iconic Overtime series, and let’s just say their initial skepticism quickly dissolved into a resounding "SUPER COOL!"
Keep reading for the full breakdown of how our unique coffee paste completely flipped the script for Tyler Toney, Garrett Hilbert, and the Cotton Twins, and why NoNormal Coffee is the perfect choice for your next adventure.
For those unfamiliar with the format, the video, titled "Cool Not Cool (Holiday Edition)," is a segment from Dude Perfect's highly popular recurring series, Overtime (OT).
The Crew: Dude Perfect is made up of five best friends from Texas A&M: Tyler "The Beard" Toney, Coby and Cory Cotton (The Twins), Garrett "The Purple Hoser" Hilbert, and Cody "The Tall Guy" Jones. Their content—known for its incredible trick shots, friendly competitions, and clean, family-friendly fun—reaches tens of millions.
The Segment: "Cool Not Cool" is their show-and-tell segment where one of the Dudes presents a unique product and the others vote to determine its "cool" status, using a set of signature buttons ranging from 'Not Cool' to 'Super Cool!'
Our product was introduced as "Outdoor Coffee Paste" and immediately faced an uphill battle. The term "paste" and the fact that it came in a tube raised a few eyebrows!
The Dudes, used to their massive stadium trick shots and intense battles, weren't immediately convinced that a tube of highly concentrated coffee belonged on their Cool list.
The Skepticism: The initial reaction was a classic mix of curiosity and doubt. They wondered how something that looked like a paste could truly deliver a great cup of coffee, especially as an outdoor, on-the-go option.
The beauty of NoNormal Coffee is its simplicity and unmatched quality. While it comes in a convenient, portable tube (perfect for camping, hiking, or just a quick morning boost!), it's not meant to be squeezed directly into your mouth!
The instructions were simple: Shake it with cold water.
Once mixed, the highly-concentrated coffee transforms instantly into a refreshing, strong, and smooth cold brew.
The moment of truth:
"The moment they tried it, the whole vibe changed."
The rich flavor and ease of preparation instantly won them over. The Dudes saw that this wasn't just some gimmick—it was genuinely good coffee that fit their active, unpredictable lifestyle.
When it was time to vote, the decision was unanimous. Despite the initial skepticism about the "coffee paste," the quality and convenience of the final drink secured the highest honor on the board.
The Dudes hit their buttons and declared NoNormal Coffee: SUPER COOL!
This "Super Cool" vote is a massive endorsement, proving that you don't have to sacrifice quality for convenience, even when you're on the go.
If you searched for "coffee tube Dude Perfect" or "outdoor coffee Dude Perfect," you're likely looking for a game-changing product.
NoNormal Coffee is designed for people who live the "Go Big" lifestyle, just like the Dudes:
Perfect for Travel & Outdoors: Our concentrated coffee tubes are lightweight, take up zero space, and don't require any brewing equipment. Just water, and you're good to go.
Instant Cold Brew: It's the ultimate quick fix. In seconds, you can have a smooth, powerful cup of cold brew—perfect for pre-trick shot energy or a post-adventure boost.
Zero Compromise on Taste: Like the Dudes discovered, this isn't your average instant coffee. It's high-quality, rich, and delicious.