A black squeeze tube of NoNormal Outdoor Coffee Classic Black, standing vertically against a solid beige background with a soft shadow.

Black NoNormal coffee paste squeezed onto a spoon.

Classic Black

Real coffee without the gear that usually comes with it

20 cups
60 mg caffeine per serving
Zero sugar
1 tsp (5 g) per 150 ml / 5 oz water

About this coffee

Carrying coffee usually means carrying equipment: a grinder, a filter, a pot, and everything you then clean and pack out. Classic Black removes all of it.

It is coffee paste rather than powder. Colombian Arabica, dark roasted, then concentrated in Switzerland until a teaspoon in hot water gives you a full cup with a heavy body and no grit.

Stir it into water slightly below 80°C, or into a cold bottle if you would rather shake it. The tube reseals, never needs refrigeration, and keeps for eighteen months from production.

Ingredients

Coffee extract* 70%, coffee powder* 7%, water, thickener (xanthan gum, gum arabic)

*Colombia

Nutrition facts

How to use

Stir 1 tsp (5 g) into 150 ml / 5 oz of water slightly below 80°C
For cold, add it to a bottle and shake rather than stir
Use it in baking, marinades, protein shakes and smoothies

Sustainability

100% recycled aluminium tube, infinitely recyclable
No refrigeration needed
One tube replaces twenty single-serve pods or sachets
18 months shelf life from production, best before printed on the tube fold

Classic Black

$19.90

How it works

Mix one teaspoon into 150 ml / 5 oz of water, hot or cold. No grinder, no filter and no pod.

Step 1: squeeze NoNormal coffee paste into a cup.

This is not instant coffee

Instant coffee is brewed and then dried, and drying is where most of the aroma gets lost. NoNormal coffee is never dried. We brew 100% Colombian Arabica, then reduce it to a concentrate about twenty times stronger than a usual cup.

We add microgrounded coffee for some extra body and natural thickener holds it together so it never needs a fridge, before or after opening.

The beans come from Colombia. Everything after that happens in Switzerland with a tube that is made of 100% recycled aluminium.

Coffee that adapts to your adventure

Why we made it

No adventure is normal.

We started NoNormal because we were tired of choosing between great coffee and going light. A Moka pot at the summit was a lot of gear. Instant powder was a compromise we stopped making. So we built something better, a highly concentrated coffee paste that goes anywhere, weighs nothing, and tastes like it was worth the climb.

Philippe & Alexander

Philippe and Alexander, the founders of NoNormal, outdoors in winter clothing

People who carry it

“I never had a more interested response from sharing a product. I have a lot of personal friends using this now.”

Chris Burkard · @chrisburkard

Photographer, filmmaker

“While hiking across the PCT every item needs to deliver. NoNormal was the perfect balance between weight and flavor.”

Tom Ferstl · @tom.ferstl

Explorer, runner

“We never leave without it. It’s become a non-negotiable part of life on the road.”

Florian & Stéphanie · @sunsetanddust

Overlanding nomads

Need help?

Frequently Asked Questions

What is NoNormal coffee?

A coffee paste that comes in a resealable aluminum tube. Mix 1 tsp (5 g) with 150 ml / 5 oz of water. The paste dissolves and gives you the perfect coffee. One tube provides 20 cups and can be stored unrefrigerated.

How does it taste?

Classic Black tastes like pure, bold coffee without any sweetness - exactly what you'd expect from premium Colombian Arabica beans. The super-concentrated paste delivers clean, robust coffee flavor with no sugar or artificial additives. Perfect for coffee purists who want authentic taste whether mixed with water or added to recipes.

What is inside?

We only use Arabica coffee beans from Colombia and natural thickeners. No sugar, no artificial additives, just coffee in its most concentrated form.

How much caffeine is in it?

60 mg of caffeine per serving. One serving is 1 tsp (5 g) of paste mixed with 150 ml / 5 oz of water.

How long is its shelf life?

18 months from production. Depending on when you receive your coffee, this timeframe can vary. Please check the tube fold for the best before date.

How else can you use it?

Classic Black can be stirred into protein shakes and smoothies. It works in baking, in coffee-flavoured desserts, and as an ingredient in savoury marinades. Because it carries no sugar, it suits recipes where you want a strong coffee flavour without added sweetness.