NoNormal Sweet black tube on a grey background

Sweet Black

Smooth, dark-roasted Arabica with a touch of Swiss beet sugar.

20 cups
45 mg caffeine per serving
1.6 g sugar per serving
1 tsp (5 g) per 150 ml / 5 oz water

About this coffee

Coffee, reimagined for the Outdoors.

Super-concentrated and lightly sweetened. No machine. No fridge. No waste.

100% Colombian Arabica. Swiss-made.

Squeeze into water, stir, or eat straight.

Ingredients

Coffee extract* 46%, beet sugar**, coffee powder* 15%, water, thickener (xanthan gum, gum arabic)

*Colombia **Switzerland

Nutrition facts

How to use

Stir 1 tsp (5 g) into 150 ml / 5 oz of water slightly below 80°C
For cold, add it to a bottle and shake rather than stir
Spread it on toast, waffles or fruit
Eat it straight from the tube

Sustainability

100% recycled aluminium tube, infinitely recyclable
Shelf stable for up to 18 months from production, see tube fold for best before date
Does not need to be refrigerated after opening

Sweet Black

$19.90

How it works

Mix one teaspoon into 150 ml / 5 oz of water, hot or cold. No grinder, no filter and no pod.

Step 1: squeeze NoNormal coffee paste into a cup.

This is not instant coffee

Instant coffee is brewed and then dried, and drying is where most of the aroma gets lost. NoNormal coffee is never dried. We brew 100% Colombian Arabica, then reduce it to a concentrate about twenty times stronger than a usual cup.

We add microgrounded coffee for some extra body and natural thickener holds it together so it never needs a fridge, before or after opening.

The beans come from Colombia. Everything after that happens in Switzerland with a tube that is made of 100% recycled aluminium.

Coffee that adapts to your adventure

Why we made it

No adventure is normal.

We started NoNormal because we were tired of choosing between great coffee and going light. A Moka pot at the summit was a lot of gear. Instant powder was a compromise we stopped making. So we built something better, a highly concentrated coffee paste that goes anywhere, weighs nothing, and tastes like it was worth the climb.

Philippe & Alexander

Philippe and Alexander, the founders of NoNormal, outdoors in winter clothing

People who carry it

“I never had a more interested response from sharing a product. I have a lot of personal friends using this now.”

Chris Burkard · @chrisburkard

Photographer, filmmaker

“While hiking across the PCT every item needs to deliver. NoNormal was the perfect balance between weight and flavor.”

Tom Ferstl · @tom.ferstl

Explorer, runner

“We never leave without it. It’s become a non-negotiable part of life on the road.”

Florian & Stéphanie · @sunsetanddust

Overlanding nomads

Need help?

Frequently Asked Questions

What is NoNormal coffee?

A coffee paste that comes in a resealable aluminum tube. Mix 1 tsp (5 g) with 150 ml / 5 oz of water. The paste dissolves and gives you the perfect coffee. One tube provides 20 cups and can be stored unrefrigerated.

How does it taste?

It has a strong and rich roasted profile with delicious notes of chocolate, nuts and a little caramel.

Why is it sweetened?

We designed this flavour around how we drink coffee in the Swiss Alps and on surf trips in Africa. A light sweetness of 1.6 g per serving takes the edge off the roast without turning it into a dessert.

What is inside?

We only use Arabica coffee beans from Colombia, Swiss beet sugar and natural thickeners.

How much caffeine is in it?

45 mg of caffeine per serving. One serving is 1 tsp (5 g) of paste mixed with 150 ml / 5 oz of water.

How long is its shelf life?

18 months from production. Depending on when you receive your coffee, this timeframe can vary. Please check the tube fold for the best before date.

How else can you use it?

Sweet Black can also be enjoyed straight from the tube or with a banana or a piece of bread, for an extra caffeine kick on the go. We have already used it for tiramisu, meat marinade, in our protein shakes and for espresso martinis. The only limitation is your imagination!