Press & media
Press kit
NoNormal is on a mission to redefine the way people experience coffee outdoors. Born from a passion for adventure and a deep love for a great cup of coffee, we crafted a product that brings the comfort of a quality brew wherever you go, whenever you need it.
Our journey began with a simple question: what would a coffee look like that is light, flexible and uncomplicated enough to take on any adventure, and still tastes good? It is made for those who refuse to compromise on quality, whether scaling a mountain, camping by a lake or taking a break from the daily routine.
This press kit makes it easier for websites, magazines and publicists to publish content about us. For anything beyond it, we are available personally at any time.
Alexander & Philippe · Co-founders, NoNormal
Philippe Greinacher
Co-founder
Alexander Häberlin
Co-founder
Press coverage
2026-01-29
Bilanz
Schweizer Tuben-Kaffee soll US-Markt fluten – trotz Trump und Zoll-Chaos
“2026 gehen wir aufs Ganze!”
2026-01-27
Blick
Schweizer Tuben-Kaffee soll US-Markt fluten – trotz Trump und Zoll-Chaos
“Wir haben den Kaffee bei 10 Prozent Zöllen rübergeschickt, bei 39 Prozent und auch jetzt bei null Prozent”
2025-11-17
Backpacker
The 5 hiker gifts our editors are obsessed with
“Perfect for somebody who wants a little bit of luxury on their trip”
2025-07-25
Nashville Noise
The Coffee Snob's Guide to Camp-Ready Coffee
“The unexpected hero: No Normal Coffee”
2025-07-18
Wall Street Journal
How Coffee Snobs Make a Great Cup Anywhere, From the Office to the Top of a Mountain
“I might have mistaken it for a cup poured from a French press”
2025-07-10
Outside
7 Instant Coffees You'll Actually Want to Drink Before a Run
“Consider the Swiss-made No Normal a game-changer in the world of instant coffee”
2025-05-07
The Coolector
Brew Anywhere: The Adventure-Ready Coffee
“NoNormal isn't just a brand; it's a mindset”
2025-02-07
Bike Gear Database
No Normal Coffee: Squeeze, Stir, Sip
“It's extremely convenient and better tasting than any instant granules on the market.”
2025-01-21
The Telegraph
I tried spreadable coffee, it's the new marmite
“This coffee paste could be the future of coffee”
2024-12-30
Gear Patrol
You've Never Had a Cup of Coffee Like This Ultra-Portable Breakthrough
“Stashable in a pocket, available in literally seconds? That deserves serious buzz.”
2024-09-21
Boardsport Source
No Normal Coffee Shaking Up the Market and Redefining Coffee
“We were simply tired of compromising good coffee and convenience when we would go on ski tours and other adventures.”
2024-08-30
FAZ Kaufkompass
Kaffee aus der Tube: schmeckt das? No Normal Coffee im Check
“Geschmacklich ist er für viele in jedem Fall besser als der Kaffee aus Instant-Pulver-Alternativen.”
2024-08-20
Backpacker
Move Over, Snickers: These Bougie Trail Snacks Are Our New Faves
“The stinging bitterness soon dissolving into a subtle sweetness.”
2024-08-15
Schweizer Illustrierte
Ihr Kaffee aus der Tube lässt sich trinken und essen
“Schon jetzt kommen die meisten Online-Bestellungen aus den USA.”
2024-03-24
SnaxShot
GenZ's Not Buying Kylie's RTD?
“I'm imagining this is how they do café in space.”
2024-03-15
Trendwatching
“A Swiss startup is shaking up the coffee world with a product designed not for sidewalk sipping but for outdoor enthusiasts.”
2024-02-29
NZZ Bellevue
Ein Schweizer Startup macht Kaffee aus der Tube: schmeckt das?
“Instant-Produkte wie Nescafé lässt No Normal Coffee hinter sich, mit Abstand.”
2024-02-21
Ron Orp
no normal coffee: Kaffee aus der Tube
“Es muss ein Kaffee her, der geschmacklich die Instant-Alternativen in den Schatten stellt und so handlich ist wie meine Zahnpasta.”
Awards
Images
Cup
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Camp
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Sunrise
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Flying, Sweet Black
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Flying, Classic Black
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Coffee snack, Sweet Black
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Stir, Classic Black
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Squeeze, Classic Black
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Tube, Sweet Black
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Tube, Classic Black
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Alexander & Philippe
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Guide to coffee in the wild
Brand film
The coffee that comes in a tube
Logos
Logo, black
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Logo, white
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