About

The Team
No normal sprouted from a shared passion from Alexander and Philippe for adventure, coffee, and a refusal to settle for the mediocre.

Swiss made
As a Swiss company, we attach great importance to supporting the local economy and placing sustainability at the heart of everything we do.

Mission
The outdoors is where we reset, challenge ourselves, embrace mindfulness, and find clarity in nature’s pure beauty.Too precious for bad coffee.
no normal blog

Coffee paste: The Future of Instant Coffee?
There’s a new way to enjoy coffee that’s shaking up the caffeine game — coffee paste. Forget the hassle of brewing, measuring, or even stirring up instant cof...
Read more
managing water resources on a day hike
It's important to stay hydrated when you're physically active. But how much water should you drink? And how can you make sure you minimise your water weight?
Read more
Easy DIY coffee-packed outdoor snack
Make your own energy-boosting, caffeine-infused snack for your next outdoor adventure – guaranteed to keep you fueled and energized!
Read more
Coffee Trend 2025 – Coffee concentrate on the rise.
What can the coffee industry expect in 2025? Coffee concentrate seems to be one of the main trends for the coming year - but why is that?
Read more
New Year's Resolution Ideas – Outdoor Edition
It's time for New Year's Resolutions! We looked deeper into how to make them truly stick and provide you with some fun outdoorsy ideas.
Read more
Outdoor Coffee Solutions - The ultimate ranking.
For many, a cup of coffee is part of the outdoor experience. But not every preparation method is equally ideal. We made an evaluation.
Read more
Outdoor Coffee Club (OCC) Ep. 02 – open for all things new.
Sometimes, all you need is a short break from everyday life. The OCC is your well deserved coffee break from the everyday grind.
Read more
christmas gift ideas for outdoor enthusiasts
Finding the right Christmas gift for your outdoorsy peers can be tricky! We're here to help you out with some inspiration :)
Read more
Outdoor Coffee Banana bread recipe
This super tasty recipe was sent to us by Shona and Rich from @keep_pedalling and its the perfect fuel if you are outdoors and you need calories, sugar and caffeine!
Read more
The very first Outdoor Coffee Club (OCC)
Our new series , where we meet outdoors to connect with new people, explore stunning places, and create unforgettable memories. Our first journey took us to Gla...
Read more
Beyond the Beaten Path – A story from Iceland's Highlands.
Join us on an unforgettable journey through Iceland’s rugged Highlands with photographer and creative director Colin Rex. Dive into this stunning, unfiltered article and explore the wild, untamed h...
Read more
Switzerland's nature and how to protect her – 7 golden rules
No Normal is all about enjoying the outdoors – but let’s do it responsibly. In this article, discover seven essential rules for exploring Switzerland’s breathtaking landscapes with care.
Read more
Fueling Trailrunners at the First Oberaudorf Trail Festival
We were at the first Oberaudorf Trailrunning Festival and provided the runnters with our no normal coffee on banana boost to keep them going. Those people have pure grit!
Read more
The right nutrition boosts your performance - we break it down.
In this article, we look deeper into what the effects of nutrition are on physical performance. And of course, we’ve got an easy and tasty recipe for you to try!
Read more
Coffee in Sports – Your Performance Partner
Coffee is becoming more and more popular in sports because it helps you perform better. This article is going to look at how coffee affects your physical performance.
Read more
Is No Normal Coffee Instant Coffee?
To find out if No Normal Coffee can be considered as instant coffee, we dive deeper into the definition of the term "instant".
Read more
Beautiful Hiking Trips in Switzerland – Adventure Tips
For this blog article we asked three members of our community to share their favorite trail in the Swiss mountains with us. Definitely recommend going outdoors and trying them out yourself!
Read more
Chaos Packaging – Coffee in a Tube
In this post, we will shortly explain the new term "chaos packaging" and why No Normal Coffee fits into that category.
Read more
No Normal Coffee Concentrate – How it is made.
No normal coffee is a coffee paste made from coffee concentrate. But what exactly is coffee concentrate? In this article, we want to take a closer look at how...
Read more
The Aluminium Tube - Old but Gold
In this blog post we will shortly dive into the background story of the aluminium tube as a packaging method and discuss why we chose to make an outdoor coffee that comes in a tube.
Read more