About
The Team
No normal sprouted from a shared passion from Alexander and Philippe for adventure, coffee, and a refusal to settle for the mediocre.
Swiss made
As a Swiss company, we attach great importance to supporting the local economy and placing sustainability at the heart of everything we do.
Mission
The outdoors is where we reset, challenge ourselves, embrace mindfulness, and find clarity in nature’s pure beauty.Too precious for bad coffee.
no normal blog
christmas gift ideas for outdoor enthusiasts
Finding the right Christmas gift for your outdoorsy peers can be tricky! We're here to help you out with some inspiration :)
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Outdoor Coffee Banana bread recipe
This super tasty recipe was sent to us by Shona and Rich from @keep_pedalling and its the perfect fuel if you are outdoors and you need calories, sugar and caffeine!
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The very first Outdoor Coffee Club
Our new series , where we meet outdoors to connect with new people, explore stunning places, and create unforgettable memories. Our first journey took us to Gla...
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Beyond the Beaten Path – A story from Iceland's Highlands.
Join us on an unforgettable journey through Iceland’s rugged Highlands with photographer and creative director Colin Rex. Dive into this stunning, unfiltered article and explore the wild, untamed h...
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Switzerland's nature and how to protect her – 7 golden rules
No Normal is all about enjoying the outdoors – but let’s do it responsibly. In this article, discover seven essential rules for exploring Switzerland’s breathtaking landscapes with care.
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Fueling Trailrunners at the First Oberaudorf Trail Festival
We were at the first Oberaudorf Trailrunning Festival and provided the runnters with our no normal coffee on banana boost to keep them going. Those people have pure grit!
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The right nutrition boosts your performance - we break it down.
In this article, we look deeper into what the effects of nutrition are on physical performance. And of course, we’ve got an easy and tasty recipe for you to try!
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Coffee in Sports – Your Performance Partner
Coffee is becoming more and more popular in sports because it helps you perform better. This article is going to look at how coffee affects your physical performance.
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Is No Normal Coffee Instant Coffee?
To find out if No Normal Coffee can be considered as instant coffee, we dive deeper into the definition of the term "instant".
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Beautiful Hiking Trips in Switzerland – Adventure Tips
For this blog article we asked three members of our community to share their favorite trail in the Swiss mountains with us. Definitely recommend going outdoors and trying them out yourself!
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Chaos Packaging – Coffee in a Tube
In this post, we will shortly explain the new term "chaos packaging" and why No Normal Coffee fits into that category.
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No Normal Coffee Concentrate – How it is made.
This article dives into coffee concentrate – a bold, rich paste made to fuel any adventure. Learn about the special process behind our outdoor-ready coffee.
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The Aluminium Tube - Old but Gold
In this blog post we will shortly dive into the background story of the aluminium tube as a packaging method and discuss why we chose to make an outdoor coffee that comes in a tube.
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Edible Coffee - A fortunate discovery
No Normal Coffee was born from the need for a portable, flavorful energy boost during outdoor activities. Surprisingly, it turned out you can actually eat it too...
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The story behind No Normal Coffee
The story of No Normal Coffee starts amidst the stunning landscapes of Verbier, Switzerland. This article tells the story of how two friends came up with the idea of creating coffee in a tube.
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No Normal Coffee x Superlative Adventure Club
No Normal Coffee joined the Superlative Adventure Club for a seven-day rally through Scandinavia. Have a read and join the adventure ;)
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Our first Tradeshow - ISPO Munich 2024
A short story of our experience of visiting our first ever trade show and winning two awards while doing so!
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Our Coffee Adventure at Xtreme Verbier
Embark on a unique coffee adventure with us at the heart of the Swiss Alps during the exhilarating Xtreme Verbier event, part of the prestigious Freeride World Tour. Discover our journey, our learn...
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NZZ Bellevue's Sonja Siegenthaler interviews the founders of No Normal Coffee, a Swiss startup revolutionizing the coffee industry with their innovative tube coffee. Childhood friends Alexander Häb...
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Podcast Interview with Swisspreneurs
We had the honor of sitting down with Silvan Krähenbühl from Swisspreneurs to discuss our journey with No Normal Coffee so far.
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