CoffeeThere is No Normal Adventure
The trail gets muddy. The weather turns. Your sleeping bag’s damp, and you start wondering why you didn’t just stay home. But then something shifts. You notice the way the fog moves through the trees. You feel the wind on your face, and suddenly, you remember you’re alive. These are the moments you live for.
It’s about getting lost on purpose, about letting nature interrupt you, about taking the long way, the hard way, the weird way—because that’s where the stories are, the kind that become memories.
You’ve always been drawn to the kind of adventures that don’t look perfect. The ones with wrong turns, cold fingers, and no cell signal. The ones that make you feel small in the best way.
NoNormal isn’t a slogan. It’s a reminder to choose the less obvious path. To pay attention. To shake off what’s expected and make room for what’s real. This brand is just an extension of that mindset. It’s not about being extreme. It’s about caring enough to do things your way—even if it’s slower, messier, or makes no sense to anyone else.
We built No Normal to support those kinds of adventures. The kind that changes you. That shapes you, even just a little.
The Founders
Alexander and Philippe are lifelong friends who spent a lot of their free time outside—camping, hiking, getting caught in storms, and challenging themselves.
No Normal grew from those shared experiences and the realization that most coffee solutions just didn’t cut it. They set out to create something better: honest, functional, and rooted in a deep respect for nature.
We inspire people to live their adventure.
That’s the mission behind everything we make. We create outdoor coffee that works in wild conditions—no gimmicks, just great taste and total practicality. Our tubes are made in Switzerland with partners who share our values. They’re lightweight, recyclable, and built for wherever your adventure takes you.
Ambassadors
Overlanding Nomads
Florian & Stéphanie
Two adventurers driving from Switzerland to Pakistan with their Defender capturing the beauty of the world in the most stunning ways. Sharing the stories they experience and coffees shared with unique individuals.
@sunsetanddust
Zoologist, jungle expedition guide
Matt Wallace
Matt is aZoologist, jungle expedition guide and venomous snake handling expert with passion for exploring remote areas. He is a double world record holder for crossing the jungle of Suriname by foot.
@wallace_untamed
Ocean rowing team
Jessica Rowe
Jessica rowed the Atlantic, hiked England’s South West Coast Path, climbed Mount Kenya, and cycled across Spain. With seven years spent in yachting, she now perparing to row from Peru to Australia.
@seastheday2022
Ocean rowing team
Miriam Payne
Miriam rowed the Atlantic solo in 2022 in record time. With a degree in Physics with Astrophysics, but has since embarked on a life of adventure. She now preparing to row from Peru to Australia.
@seastheday2022
