Welcome to the NoNormal Press Kit!

No Normal Coffee is on a mission to redefine the way people experience coffee outdoors. Born from a passion for adventure and a deep love for a great cup of coffee, we’ve crafted a product that brings the comforts of a quality brew wherever you go, whenever you need it.

Our journey began with a simple question: How could a coffee option look like that is light, flexible, and uncomplicated to take on any adventure and would taste good? Our coffee is designed for those who refuse to compromise on quality, even in the most rugged environments. Whether you’re scaling a mountain, camping by the lake, or simply taking a break from your daily routine.

Since our launch, we’ve been overwhelmed by the positive response and feedback from the outdoor community. From passionate reviews to growing social media buzz, No Normal Coffee has increasingly gained the attention of many. This press kit is designed to make it easier for websites, magazines and publicists to publish content about us. Of course, we are also available for you personally at any time!

Kindly,
Alexander & Philippe

Founders

Philippe Greinacher
Co-Founder
Alexander Häberlin
Co-Founder

Press coverage

November 17, 2025

The 5 hiker gifts our editors are-obsessed with

"perfect for somebody who wants a little bit of luxury on their trip"

February 07, 2025

No Normal Coffee: Squeeze, Stir, Sip

It's extremely convenient and better tasting than any instant granules on the market.

July 10, 2025

7 Instant Coffees You’ll Actually Want to Drink Before a Run

Consider the Swiss-made No Normal a game-changer in the world of instant coffee

July 18, 2025

How Coffee Snobs Make a Great Cup Anywhere—From the Office to the Top of a Mountain

I might have mistaken it for a cup poured from a French press

July 25, 2025

The Coffee Snob’s Guide to Camp-Ready Coffee

The Unexpected Hero: No Normal Coffee

May 07, 2025

Brew anywhere | The Adventure ready Coffee

NoNormal isn’t just a brand; it’s a mindset

January 21, 2025

I tried spreadable coffee, it's the new marmite.

(...) this coffee paste could be the future of coffee.

December 30, 2024

You've Never Had a Cup of Coffee Like This Ultra-Portable Breakthrough

The original caffeine soucre, stashable in a pocket available in literally seconds? That deserves serious buzz.

September 21, 2024

No Normal Coffee Shaking Up the Market And Redefining Coffee.

We were simply tired of compromising good coffee and convenience when we would go on ski tours and other adventures.

August 30, 2024

Kaffee aus der Tube - schmeckt das? No Normal Coffee im Check

Die Idee hinter dem Kaffee aus der Tube ist nicht schlecht und geschmacklich ist er für viele in jedem Fall besser als der Kaffee aus Instant-Pulver-Alternativen. (...) Ob es letztlich die bessere Alternative ist, muss jeder für sich selbst entscheiden.

August 20, 2024

Move Over, Snickers: These Bougie Trail Snacks Are Our New Faves

They got it right. Though the paste works well dissolved in hot or cold water, I find myself taking tiny sips straight from the tube before an arduous climb or a long haul, the stinging bitterness soon dissolving into a subtle sweetness.

August 15, 2024

Ihr Kaffee aus der Tube lässt sich trinken und essen

Mit Kaffee aus der Tube will das Zürcher Start-up No Normal Coffee den internationalen Outdoor-Markt erobern. Schon jetzt kommen die meisten Online-Bestellungen aus den USA.

March 15, 2024

Innovation of the day - Concepts, campaign and companies worth tracking.

A swiss startup is shaking up the coffee world with a product designed not for sidewalk sipping but for outdoor enthusiasts.

March 24, 2024

GenZ's Not Buying Kylie's RTD?

I'm not a camping person so I don't see myself ever squeeze my caffeine intake out of a tube, but it seems like the practicality of it would resonate so much with explorers of all kinds, like I'm imagening this is how they do café in space.