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Welcome to the No Normal Press Kit!

No Normal Coffee is on a mission to redefine the way people experience coffee outdoors. Born from a passion for adventure and a deep love for a great cup of coffee, we’ve crafted a product that brings the comforts of a quality brew wherever you go whenever you need it.

Our journey began with a simple question: How could a coffee option look like that is light, flexible and uncomplicated to take on any adventure and would taste good? Our coffee is designed for those who refuse to compromise on quality, even in the most rugged environments. Whether you’re scaling a mountain, camping by the lake, or simply taking a break from your daily routine.

Since our launch, we’ve been overwhelmed by the positive response and feedback from the outdoor community. From passionate reviews to growing social media buzz, No Normal Coffee has increasingly gained the attention of many. This press kit is designed to make it easier for websites, magazines and publicists to publish content about us. Of course, we are also available for you personally at any time!

Kindly,
Alexander, Philippe & Elena



Founders

  • Philippe Greinacher

    Co-Founder and CEO of No Normal Coffee

    Philippe Greinacher is the Co-Founder and CEO of No Normal Coffee and has deep roots in business development.

  • Alexander Häberlin

    Co-Founder and CMO of No Normal Coffee

    Alexander Häberlin is the Co-Founder and CMO of No Normal Coffee.

Press coverage

September 21, 2024
No Normal Coffee Shaking Up the Market And Redefining Coffee.

We were simply tired of compromising good coffee and convenience when we would go on ski tours and other adventures.

August 30, 2024
Kaffee aus der Tube - schmeckt das? No Normal Coffee im Check

Die Idee hinter dem Kaffee aus der Tube ist nicht schlecht und geschmacklich ist er für viele in jedem Fall besser als der Kaffee aus Instant-Pulver-Alternativen. (...) Ob es letztlich die bessere Alternative ist, muss jeder für sich selbst entscheiden.

August 20, 2024
Move Over, Snickers: These Bougie Trail Snacks Are Our New Faves

They got it right. Though the paste works well dissolved in hot or cold water, I find myself taking tiny sips straight from the tube before an arduous climb or a long haul, the stinging bitterness soon dissolving into a subtle sweetness.

August 15, 2024
Ihr Kaffee aus der Tube lässt sich trinken und essen

Mit Kaffee aus der Tube will das Zürcher Start-up No Normal Coffee den internationalen Outdoor-Markt erobern. Schon jetzt kommen die meisten Online-Bestellungen aus den USA.

March 15, 2024
Innovation of the day - Concepts, campaign and companies worth tracking.

A swiss startup is shaking up the coffee world with a product designed not for sidewalk sipping but for outdoor enthusiasts.

March 24, 2024
GenZ's Not Buying Kylie's RTD?

I'm not a camping person so I don't see myself ever squeeze my caffeine intake out of a tube, but it seems like the practicality of it would resonate so much with explorers of all kinds, like I'm imagening this is how they do café in space.

February 21, 2024
no normal coffee - Kaffee aus der Tube

Es muss ein Kaffee her, der geschmacklich die Instant-Alternativen in den Schatten stellt und so handlich ist wie meine Zahnpasta.

February 29, 2024
Ein Schweizer Startup macht Kaffee aus der Tube - schmeckt das?

Instant-Produkte wie Nescafé lässt No Normal Coffee hinter sich, mit Abstand.

Partners

  • Anerkjendt

    Collaborational Partnership

    Anerkjendt is a Scandinavian brand rooted in traditional Danish workwear, reinterpreted with a modern, international perspective. Focused on both longevity and innovation, Anerkjendt draws inspiration from global influences while staying true to its Danish heritage. The brand's collections emphasize fine detailing and functionality, making them suitable for everyday life while reflecting a modern heritage ethos.

  • Bächli

    Retail Partner

    Bächli Sport is a Swiss sports retailer specializing in outdoor equipment and clothing. The company offers a wide range of products for a variety of activities to ensure that customers are optimally equipped for their adventures.

  • TRANSA

    Retail Partner

    For more than 45 years, Transa Backpacking has been the competence center for high-quality travel and outdoor equipment. Transa lives "Out. But the right way." and advises you on your adventures in Switzerland and abroad.

Images

Tube in Moos
Tube And Flask
Squeezing Product Image
No Normal Coffee Outdoors 1
No Normal Coffee Outdoors 3
Alexander Häberlin (CMO) & Philippe Greinacher (CEO)

Videos

Contact

For press inquiries, please contact:
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