About

The Team

No normal sprouted from a shared passion from Alexander and Philippe for adventure, coffee, and a refusal to settle for the mediocre.

Swiss made

As a Swiss company, we attach great importance to supporting the local economy and placing sustainability at the heart of everything we do.

Mission

The outdoors is where we reset, challenge ourselves, embrace mindfulness, and find clarity in nature’s pure beauty.Too precious for bad coffee.

no normal blog

Outdoor Coffee Solutions - The ultimate ranking.

For many, a cup of coffee is part of the outdoor experience. But not every preparation method is equally ideal. We made an evaluation.

Outdoor Coffee Club (OCC) Ep. 02 – open for all things new.

Sometimes, all you need is a short break from everyday life. The OCC is your well deserved coffee break from the everyday grind.

christmas gift ideas for outdoor enthusiasts

Finding the right Christmas gift for your outdoorsy peers can be tricky! We're here to help you out with some inspiration :)

Outdoor Coffee Banana bread recipe

This super tasty recipe was sent to us by Shona and Rich from @keep_pedalling and its the perfect fuel if you are outdoors and you need calories, sugar and caffeine!

The very first Outdoor Coffee Club (OCC)

Our new series , where we meet outdoors to connect with new people, explore stunning places, and create unforgettable memories. Our first journey took us to Gla...

Beyond the Beaten Path – A story from Iceland's Highlands.

Join us on an unforgettable journey through Iceland’s rugged Highlands with photographer and creative director Colin Rex. Dive into this stunning, unfiltered article and explore the wild, untamed h...

Switzerland's nature and how to protect her – 7 golden rules

No Normal is all about enjoying the outdoors – but let’s do it responsibly. In this article, discover seven essential rules for exploring Switzerland’s breathtaking landscapes with care.

Fueling Trailrunners at the First Oberaudorf Trail Festival

We were at the first Oberaudorf Trailrunning Festival and provided the runnters with our no normal coffee on banana boost to keep them going. Those people have pure grit!

The right nutrition boosts your performance - we break it down.

In this article, we look deeper into what the effects of nutrition are on physical performance. And of course, we’ve got an easy and tasty recipe for you to try!

Coffee in Sports – Your Performance Partner

Coffee is becoming more and more popular in sports because it helps you perform better. This article is going to look at how coffee affects your physical performance.

No Normal isn't your typical instant coffee.

Is No Normal Coffee Instant Coffee?

To find out if No Normal Coffee can be considered as instant coffee, we dive deeper into the definition of the term "instant".

Beautiful Hiking Trips in Switzerland – Adventure Tips

For this blog article we asked three members of our community to share their favorite trail in the Swiss mountains with us. Definitely recommend going outdoors and trying them out yourself!

Chaos Packaging – Coffee in a Tube

In this post, we will shortly explain the new term "chaos packaging" and why No Normal Coffee fits into that category.

No Normal Coffee Concentrate – How it is made.

This article dives into coffee concentrate – a bold, rich paste made to fuel any adventure. Learn about the special process behind our outdoor-ready coffee.

The Aluminium Tube - Old but Gold

In this blog post we will shortly dive into the background story of the aluminium tube as a packaging method and discuss why we chose to make an outdoor coffee that comes in a tube.

Edible Coffee - A fortunate discovery

No Normal Coffee was born from the need for a portable, flavorful energy boost during outdoor activities. Surprisingly, it turned out you can actually eat it too...

The story behind No Normal Coffee

The story of No Normal Coffee starts amidst the stunning landscapes of Verbier, Switzerland. This article tells the story of how two friends came up with the idea of creating coffee in a tube.

No Normal Coffee x Superlative Adventure Club

No Normal Coffee joined the Superlative Adventure Club for a seven-day rally through Scandinavia. Have a read and join the adventure ;)

Our first Tradeshow - ISPO Munich 2024

A short story of our experience of visiting our first ever trade show and winning two awards while doing so!

Our Coffee Adventure at Xtreme Verbier

Embark on a unique coffee adventure with us at the heart of the Swiss Alps during the exhilarating Xtreme Verbier event, part of the prestigious Freeride World Tour. Discover our journey, our learn...