We are driven by a singular belief – the great outdoors is not just a place but a pivotal part of our existence. It's where we recalibrate our senses, challenge ourselves, embrace mindfulness, and find clarity amidst nature's unadulterated beauty. Our mission? To enhance those precious, serene moments between the exhilaration of adventure and the peace of the wilderness.
Founded by Alexander and Philippe, no normal sprouted from a shared passion for adventure, coffee, and a refusal to settle for the mediocre. Alexander, with his robust background in design and brand building, and Philippe, a coffee aficionado with deep roots in business development and a love for the outdoors, saw an opportunity to redefine outdoor nutrition.
Made in Switzerland
As a Swiss company, we attach great importance to supporting the local economy and placing sustainability at the heart of everything we do. That's why we consciously choose Swiss partners and ingredients for our products. This decision goes beyond sourcing ingredients and extends to all aspects of our business, including packaging and logistics. By working with local partners, we contribute to strengthening the Swiss economy and reduce our environmental footprint. Our regional approach allows us to offer high-quality products while acting responsibly towards our environment and community.
We recognize our journey toward making a meaningful difference is an ongoing one. Every aspect of our operation, from coffee sourcing to production and packaging, is an opportunity for positive change. Our aim extends beyond minimizing harm; we're dedicated to actively enriching our environment and communities. By fostering harmony with nature and supporting communal growth, we strive to be more than a brand – a catalyst for transformative impact.
Frequently Asked Questions
no normal coffee
A coffee paste that comes in a resealable aluminum tube of which one to two teaspoons are mixed with hot or cold water. The paste dissolves and gives you the perfect coffee. One tube provides up to 25 small and 15 larger coffees and can be stored unrefrigerated.
If water is not available, no normal coffee can also be enjoyed straight from the tube or with a banana or a piece of bread, for example, for an extra caffeine kick on the go.
It has a strong and rich roasted profile with delicious notes of chocolate, nuts and a little caramel.
We only use Fairtrade and organic Arabica coffee beans from South America, Swiss organic sugar and natural arabicum.
We've designed this initial flavor to meet our needs in the Swiss Alps or on surf trips in Africa. We enjoy a light sweetness in our coffee, as it provides an extra boost while outdoors. If there's a demand, we'll consider introducing unsweetened versions in the future.
Unopened eighteen months and once opened approx. three weeks.
No normal coffee can also be enjoyed straight from the tube or with a banana or a piece of bread, for example, for an extra caffeine kick on the go. We have already used it for Tiramisu, meat marinade, in our protein shakes and for espresso martinis. The only limitation is your imagination!
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.