About

The Team
No normal sprouted from a shared passion from Alexander and Philippe for adventure, coffee, and a refusal to settle for the mediocre.

Swiss made
As a Swiss company, we attach great importance to supporting the local economy and placing sustainability at the heart of everything we do.

Mission
The outdoors is where we reset, challenge ourselves, embrace mindfulness, and find clarity in nature’s pure beauty.Too precious for bad coffee.
no normal blog

No Normal Coffee Concentrate – How it is made.
No normal coffee is a coffee paste made from coffee concentrate. But what exactly is coffee concentrate? In this article, we want to take a closer look at how...
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The Aluminium Tube - Old but Gold
In this blog post we will shortly dive into the background story of the aluminium tube as a packaging method and discuss why we chose to make an outdoor coffee that comes in a tube.
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Edible Coffee - A fortunate discovery
No Normal Coffee was born from the need for a portable, flavorful energy boost during outdoor activities. Surprisingly, it turned out you can actually eat it too...
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The story behind No Normal Coffee – the first coffee in a tube
The story of No Normal Coffee starts amidst the stunning landscapes of Verbier, Switzerland. This article tells the story of how two friends came up with the idea of creating coffee in a tube.
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No Normal Coffee x Superlative Adventure Club
No Normal Coffee joined the Superlative Adventure Club for a seven-day rally through Scandinavia. Have a read and join the adventure ;)
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Our first Tradeshow - ISPO Munich 2024
A short story of our experience of visiting our first ever trade show and winning two awards while doing so!
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Our Coffee Adventure at Xtreme Verbier
Embark on a unique coffee adventure with us at the heart of the Swiss Alps during the exhilarating Xtreme Verbier event, part of the prestigious Freeride World Tour. Discover our journey, our learn...
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NZZ Bellevue's Sonja Siegenthaler interviews the founders of No Normal Coffee, a Swiss startup revolutionizing the coffee industry with their innovative tube coffee. Childhood friends Alexander Häb...
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Podcast Interview with Swisspreneurs
We had the honor of sitting down with Silvan Krähenbühl from Swisspreneurs to discuss our journey with No Normal Coffee so far.
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Interview with RonOrp on No Normal Coffee
Our founders Alexander and Philippe had the honor to sit down with the team at Crowdify and Ronorp and talk about no normal coffee and why we believe it is the best coffee for the outdoors and how ...
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Mathyas Kurmann - The No Normal photographer
Our good friend Mathyas Kurmann shares his perspective on photography, detailing its significance to him and explaining his collaboration with No Normal Coffee
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