Coffee paste: The Future of Instant Coffee?

There’s a new way to enjoy coffee that’s shaking up the caffeine game — coffee paste. Forget the hassle of brewing, measuring, or even stirring up instant coffee. With coffee paste, all it takes is a quick squeeze, a splash of water or milk, and boom — you’ve got coffee, anywhere, anytime. But that’s just the beginning.

So, what exactly is coffee paste, and why should you care? Let’s break it down.

Coffee paste is basically exactly what it sounds like — a concentrated, thick coffee extract in paste form. Unlike traditional ground coffee or instant powder, it comes ready to use in a tube, making it an ultra-convenient option for coffee lovers on the go.

Made from high-quality coffee beans, the paste is carefully brewed and condensed into a rich, flavorful form that retains the depth of freshly brewed coffee. Just squeeze it into your cup, mix with water or milk (hot or cold), and enjoy. No coffee machine, no waiting, and (almost) no waste.

One of the biggest advantages of coffee paste is how easy it is to use. Here’s how you can turn it into a perfect cup of coffee:

1. Hot Coffee: Squeeze about a teaspoon of coffee paste into a mug and add hot water. Stir well, and it’s ready to drink.

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3. Cold Coffee: Mix the paste with cold water and ice for an instant iced coffee (more on that below!).

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5. Milk-Based Coffee: Add the paste to warm milk for a creamy, café-style experience.

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7. Espresso Shot Alternative: Need an extra kick? Use less water for a more concentrated shot.

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9. Espresso Martini: Our personal favorite for any kind of event - a legendary no normal espresso martini. Dissolve some coffee paste with a little amount of water to create a cold espresso. Fill a Boston shaker with ice and add vodka, espresso, and cane sugar syrup. Shake well and strain into a martini glass. And for the little extra: Garnish with coffee beans.

No filters, no coffee machines, no problem — just pure, smooth coffee, ready in seconds with no normal coffee paste.

Absolutely! One of the coolest things about the no normal coffee paste is that it’s not just for drinking — it’s also completely edible. Coffee lovers are already experimenting with it in unexpected ways, such as:

• ➤ Spreading it on toast for a caffeine-packed breakfast.

• ➤ Drizzling it over bananas for a quick energy boost.

• ➤ Mixing it into yogurt or oatmeal.

• ➤ Pairing it with dark chocolate for an indulgent treat.

If you want to create your own caffeine-packed snack - check out our adventure ready snack recipe! People also started using it for baking - in a tiramisu or even in their croissants.

And for the true daredevils? Some enjoy it straight from the tube. No judgment here!

If you’re wondering whether coffee paste holds up against traditional instant coffee, the answer is a resounding yes. In fact, coffee paste is often stronger and more flavorful than most instant coffee powders.

Here’s why:

• ➤ More concentrated: Since it’s a thick paste, it contains a more robust coffee essence than the freeze-dried granules of instant coffee.

• ➤ Smoother taste: Instant coffee can sometimes taste bitter or artificial. Coffee paste, on the other hand, retains the rich, bold flavors of freshly brewed coffee.

• ➤ Production process: What instant coffee and the concentrate of the coffee paste have in common is their goal to simplify and speed up the preparation process for the end consumer. However, the key differences lie in the quality and selection of the roasted beans, as well as in the technology used for flavor extraction and taste

If you’re looking for flavor, strength, and convenience, coffee paste wins every time.

Find out more about the difference between instant coffee and coffee concentrate in our blog article here.

Like any coffee product, proper storage is key to maintaining its freshness and bold taste. Here’s what you need to know:

• ➤ Keep the cap of the coffee tube sealed tightly to prevent oxidation.

• ➤ Store in a cool, dry place — no need for refrigeration, but avoid direct sunlight.

• ➤ Use within the recommended timeframe to enjoy the freshest taste.

A tube of no normal coffee paste is designed to stay fresh for months, making it a great to take with you on a longer travel journey. You won’t have to worry about it turning bad when on the road. Find out more about the benefits of the aluminium tube as packaging method here.

One of the biggest questions coffee drinkers have is: how much caffeine is in coffee paste? The answer depends on how you use it.

Since coffee paste is a highly concentrated form of coffee, it can pack more caffeine per serving than a standard cup of coffee. However, you control the strength by adjusting the amount of paste you use.

For reference:

• A regular espresso shot has about 63 mg of caffeine .

• A teaspoon of coffee paste can have a similar or even higher amount of caffeine depending on the brand and concentration.

So, if you’re looking for a quick energy boost, coffee paste delivers. More on the effects of caffeine on performance you may find in our article here.

Whether you need a quick caffeine fix, an instant iced coffee, or a versatile way to enjoy coffee beyond the cup, coffee paste is a game-changer. It’s strong, smooth, incredibly easy to use, and opens up a world of creative possibilities.

Ready to ditch the pods, the mess, and the waiting? Try no normal coffee – the coffee in a tube.

Get yours now!